My wife (@DelysiaStyle) and I made it to the Blog World Expo in Los Angeles, California. So far it has been a great time. We attended the morning keynote speaker and have met a couple of great people already. I’ll put together a post of everything I digested (non food related) each day of the conference.
Peter Shankman
Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.
An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.
His presentation/speech covered more of the marketing theory and how to get your head straight while existing. Even though most of what he was talking about was business related, he showed how these are great traits to develop in your personal life.
One of the main points that Peter talks about is how the game is still the same as it was in the early internet days. We have more tools and possibly more reach from those tools but the bottom line is: do what works. If your doing something that you find isn’t working, maybe nobody clicked on your “thoughtful” title, be sure to change or stop that thing. If you find something that does work, maybe your post resonated with your audience, keep doing that thing.
Another point is that you should always be available. This means on everything you put out there, make sure there is some way for someone to easily contact you about it. You never know what is going to take off and who is going to give you a call the next day to discuss the future.
If you want something you’ve never had, do something that you’ve never done.
~ Peter Shankman
The last point I want to share is do not give it up. If you truly believe in what you’re doing or you are passionate about it make sure you don’t give up, no matter how rough you feel or how tired you are. Always remember to follow your passions.
Mari Smith
Amber Nasland
Chris Brogan
Conclusion
The biggest thing that I’ve learned from my first day at Blog World Expo is that everyone is human. We see all these amazing thought leaders across the web and it’s so easy to think that they are unreachable when it is the opposite. They all are excited to meet others and want to learn and help others around them. My advice for everyone on the web: find your industry leaders and reach out to them. If you’re not sure what to say, say hi and thank them for putting out great content. It goes a long way for you personally to know that it’s not us and them. It’s just us, learning and discussing all together.